I’m going to miss it.”Įrin Finney of Langhorne, Pa., was at her local Toys R Us with her two of her three sons, ages 2 and 4. She said her kids “like to just come and look around even if I don’t buy anything. “It will be a little sad,” said Serone Francis, a mother of two who was loading her car at the Toys R Us in Fayetteville. Other retailers like Walmart wouldn’t take such risks on new toys from little-known brands. Over the years, Toys R Us was the launch pad for what became some of the industry’s hottest toys, such as Zhu Zhu pets in 2008. In the 1990s, when Pokemon was hot, children would bring shoeboxes filled with the cards, and they would trade them in the store. Over the decades, children used Toys R Us as a playground where they would meet others they wouldn’t see in the schoolyard. It was like going into Santa’s Workshop,” said Jim Silver, a longtime New York-based toy expert. You were going into a magical experience. Lazarus, who remained at the helm until 1994, stacked the merchandise high to give shoppers the feeling it had an infinite number of toys.īut it wasn’t just the stuff that Toys R Us sold it was the feeling parents and children would get when they roamed the aisles. Toys R Us dominated the toy store business in the 1980s and early ’90s, when it was one of the first of the category killers - big stores that are so totally devoted to one thing and have such impressive selection that they drive smaller competitors out of business. He appeared in his first TV commercial in 1973. Lazarus opened the first Toys R Us in 1957, and in 1965 Geoffrey the giraffe became the company’s mascot. Toys R Us traces its roots to 1948, when its founder, Charles Lazarus, opened Children’s Bargain Town, a baby furniture store in Washington. (Toys R Us still has more than 700 stores outside the U.S., but those, too, are contracting fast.) But with the likely demise of Toys R Us, a piece of Americana is going away. Plenty of other toy chains have gone out of business over the past few years, among them KB Toys and Zany Brainy. The superstore chain could no longer bear the weight of its heavy debt load and relentless trends that hurt its business, namely competition from the likes of Amazon, discounters like Walmart, and mobile games.Īt shopping centers around the country, the news was met with sadness and nostalgia. According to its website, the chain has stores in Blaine, Burnsville, Maple Grove, Maplewood and Woodbury. Ln Minnesota, locations in Blaine, Minnetonka, Richfield and Woodbury were scheduled to close in January. Toys R Us is going out of business in the U.S., announcing plans Wednesday to close or sell its 735 stores across the country, including its Babies R Us stores, in a move that jeopardizes more than 30,000 jobs. And, of course, there was that jingle that bored into your brain: “I don’t wanna grow up, I’m a Toys R Us kid …”īut all of that looks as if it’s coming to an end. Parents lined up for the latest Christmas fad, even if it meant standing in the rain. For decades, children ran down the sprawling aisles of Toys R Us in awe of the Barbies, the bikes and other toys laid out in front of them.
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